Setton Farms - the nation’s second largest pistachio processor and maker of Pistachio Chewy Bites based in California’s Central Valley - is excited to announce its sponsorship of the 35th Annual Sports Emmy Awards on May 6, 2014. This year’s Award Show will be held at Frederick P. Rose Hall, home of Jazz at Lincoln Center in New York City. Guests will include 900 of the most influential people in sports broadcasting, celebrities, athletes, and members of the press.
“This very unique opportunity is an exciting one for Pistachio Chewy Bites,” said COO Mia Cohen. “First-hand exposure to such an influential, visionary crowd - many of whom place a heavy premium on convenient, healthy food - goes well above and beyond traditional marketing efforts. Pistachio Chewy Bites are the perfect food for this audience as the cranberries provide carbohydrates to fuel up and sustain performance during a workout and the protein in pistachios aid in muscle recovery after exercising.”
The Sports Emmy Awards recognize outstanding achievement in sports television coverage. For 35 years, the National Academy of Television Arts & Sciences has noted the award as a benchmark for excellence in Sports broadcasting. This year’s Lifetime Achievement Award will go to entrepreneur, sportsman, and television visionary Ted Turner. More than 180 nominees were announced in 39 additional categories, including Outstanding Live Sports Special, Live Series, Sports Documentary, and Studio Show.
Setton Farms Pistachio Chewy Bites will be featured in 900 gift bags handed out to event attendees. This simple, nutritious bite-sized snack is packed with energy fueled by the power of California-grown pistachios and cranberries.